Want more customers to find you online and trust what they see?

This practical workshop shows you how to build online authority that improves visibility in Google Search and Google Maps, while also preparing your website for AI-driven discovery. SCORE has newly added a GEO (Generative Engine Optimization) section so your business is more likely to show up in AI platforms like ChatGPT and Gemini, not just traditional search results.

What you’ll learn:

• How Google rankings work and what to prioritize for faster impact
• How to strengthen your Google Business Profile and improve Maps visibility (including the 3-Pack)
• On-page SEO essentials: keywords, titles, meta descriptions, and page structure
• Off-page authority: Modern Search Visibility: SEO for Google and GEO for AI Answers citations, backlinks, and reputation signals
• New: GEO basics and the top actions to help AI understand and recommend your business (FAQs, schema, and llms.txt)

Who should attend:

Small business owners, marketers, and anyone responsible for website and local visibility who wants clear, actionable steps they can implement right away.